🗓️ This Week in The Markets

Macro/Market News
Company Specific News

Retail Deep Dives Revisited

Over the past couple of months, we’ve done quite a few deep dives, so we figured now would be a great time to revisit the performance of our calls:

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  • Quarterly recaps of the most prevalent public companies in hauls (Beginning at the end of Q1 2026).

  • More features and data are being added every week!

🛒 What the Haul?

Out of 340 TikTok hauls analyzed, these companies appeared the most:

  • Shein - 33 Appearances (9.7%)

  • Zara - 30 Appearances (8.8%)

  • Victoria's Secret - 24 Appearances (7.1%)

  • Hollister - 23 Appearances (6.8%)

  • Lululemon - 18 Appearances (5.3%)

  • Brandy Melville - 17 Appearances (5%)

  • H&M - 17 Appearances (5%)

  • Sephora - 17 Appearances (5%)

  • Ugg - 15 Appearances (4.4%)

  • Rhode - 12 Appearances (3.5%)

  • Target - 11 Appearances (3.2%)

  • Chanel - 11 Appearances (3.2%)

  • Louis Vuitton - 11 Appearances (3.2%)

  • Bershka - 10 Appearances (2.9%)

  • Garage - 10 Appearances (2.9%)

  • Pink - 10 Appearances (2.9%)

  • Dior - 10 Appearances (2.9%)

  • Edikted - 9 Appearances (2.6%)

  • Coach - 9 Appearances (2.6%)

  • Free People - 8 Appearances (2.4%)

  • Charlotte Tilbury - 8 Appearances (2.4%)

  • Juicy Couture - 8 Appearances (2.4%)

  • Aritzia - 8 Appearances (2.4%)

  • Adidas - 8 Appearances (2.4%)

  • Bath & Body Works - 8 Appearances (2.4%)

  • Nike - 8 Appearances (2.4%)

  • Skims - 7 Appearances (2.1%)

  • Cider - 7 Appearances (2.1%)

  • Pandora - 7 Appearances (2.1%)

  • American Eagle - 6 Appearances (1.8%)

  • New Balance - 6 Appearances (1.8%)

  • Amazon - 6 Appearances (1.8%)

  • Princess Polly - 6 Appearances (1.8%)

  • Gucci - 6 Appearances (1.8%)

  • Tory Burch - 6 Appearances (1.8%)

  • Cotton On - 6 Appearances (1.8%)

  • PacSun - 6 Appearances (1.8%)

  • Alo - 6 Appearances (1.8%)

  • Morphe - 6 Appearances (1.8%)

  • iPhone - 6 Appearances (1.8%)

  • Primark - 6 Appearances (1.8%)

  • Aerie - 6 Appearances (1.8%)

  • Apple - 6 Appearances (1.8%)

  • Abercrombie & Fitch - 5 Appearances (1.5%)

  • Sol De Janeiro - 5 Appearances (1.5%)

  • Miu Miu - 5 Appearances (1.5%)

  • Rare Beauty - 5 Appearances (1.5%)

  • Hello Kitty - 5 Appearances (1.5%)

  • Dove - 5 Appearances (1.5%)

  • Burberry - 5 Appearances (1.5%)

Key Takeaways

  • Pajama sets and fragrance continue to be some fan-favorite items from Victoria’s Secret ($VSCO ( ▼ 2.23% )), driving the insane levels of adoption that we’ve seen for the past couple of months.

  • Comfort staples, like hoodies, sweatpants, and pajamas are pushing Holister ($ANF ( ▲ 0.82% )) back up the charts.

  • Scuba hoodies, Define jackets, and leggings of various colors were all wish-list items from Lululemon ($LULU ( ▲ 0.55% )) this holiday season!

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Disclaimer: The information provided in this newsletter is for general informational purposes only and does not constitute individual investment, legal, accounting, or tax advice. Nothing in this newsletter is intended to be or should be construed as individualized investment advice. All content is of a general nature and solely for educational and illustrative purposes.

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