🗓️ This Week in The Markets

Macro/Market News
Company Specific News

🛒 What the Haul?

Out of 287 TikTok hauls analyzed, these companies appeared the most:

  • Zara - 30 Appearances (10.5%)

  • Hollister - 22 Appearances (7.7%)

  • Shein - 21 Appearances (7.3%)

  • Brandy Melville - 19 Appearances (6.6%)

  • Aritzia - 13 Appearances (4.5%)

  • Victoria's Secret - 13 Appearances (4.5%)

  • Hello Kitty - 12 Appearances (4.2%)

  • Sephora - 12 Appearances (4.2%)

  • Garage - 10 Appearances (3.5%)

  • Louis Vuitton - 10 Appearances (3.5%)

  • Rhode - 10 Appearances (3.9%)

  • Nike - 9 Appearances (3.1%)

  • Lululemon - 9 Appearances (3.1%)

  • Ugg - 9 Appearances (3.1%)

  • H&M - 8 Appearances (2.8%)

  • Adidas - 8 Appearances (2.8%)

  • PINK - 8 Appearances (2.8%)

  • Free People - 8 Appearances (2.8%)

  • Target - 8 Appearances (2.8%)

  • Skims - 8 Appearances (2.8%)

  • Princess Polly - 7 Appearances (2.4%)

  • Dior - 7 Appearances (2.4%)

  • Gucci - 7 Appearances (2.4%)

  • Alo - 7 Appearances (2.4%)

  • Sol De Janeiro - 7 Appearances (2.4%)

  • Coach - 6 Appearances (2.1%)

  • Chanel - 6 Appearances (2.1%)

  • Amazon - 6 Appearances (2.1%)

  • Rare Beauty - 6 Appearances (2.1%)

  • Bershka - 6 Appearances (2.1%)

  • Rhode - 6 Appearances (2.1%)

  • Cider - 6 Appearances (2.1%)

  • Old Navy - 5 Appearances (1.7%)

  • Abercrombie & Fitch - 5 Appearances (1.7%)

  • Revolve - 5 Appearances (1.7%)

  • Aerie - 5 Appearances (1.7%)

  • Juicy Couture - 5 Appearances (1.7%)

  • Temu - 5 Appearances (1.7%)

  • Bath & Body Works - 5 Appearances (1.7%)

  • The Ordinary - 5 Appearances (1.7%)

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A Sneak Peek into Next Week’s Deep Dive

Lately, we’ve been exploring the idea that Claude Code and Opus 4.5 have democratized software engineering, and we’ve dived deep to figure out which companies are seeing the highest implementation rates via NPM downloads over time. Below is a chart from one of our favorite beneficiaries of this trend.

Any guesses as to which companies this is?

Key Takeaways

  • Y2K nostalgia is driving sales across multiple brands. Hollister, Victoria's Secret, and Brandy Melville are all benefiting from the "coquette," vintage, and early-2000s aesthetic trends, with VS creators specifically praising the brand for "finally" bringing back classic logos and styles.

  • Inventory constraints signal strong demand. Aritzia shoppers reported backorders stretching into March, Hollister swimwear was selling out in January, and Victoria's Secret customers had to ask staff to pull items off mannequins due to size unavailability.

  • Aritzia is winning the "trade-up" consumer. Multiple creators mentioned switching from budget competitors like Garage specifically to upgrade to Aritzia's premium materials, viewing pieces as long-term "investments" despite higher price points.

  • Hello Kitty proves the power of licensed IP across all price tiers. Sanrio merchandise appeared in hauls ranging from Five Below to luxury brand unboxings, showing the brand's unique ability to capture both budget-conscious and high-end shoppers.

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